Free Wills Month

Free Wills Month is a bi-annual awareness campaign run by Capacity Marketing, encouraging people to update or create legacy wills for free, with the option to include donations to selected charities. For this project, I was responsible for the animation and production of TV advertisements, including video editing, colour grading, and sound adjustments to ensure a polished final product. Alongside the TV campaign, I also design bi-annual suites of digital display and DOOH assets, ensuring a consistent and impactful visual presence across multiple platforms. Recent campaigns have performed so well that I was later commissioned to create additional ads announcing that applications had reached capacity and encouraging people to participate in the next campaign, highlighting its overwhelming success and strong audience engagement.